taarof

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English

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Alternative forms

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Etymology

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From Iranian Persian تعارف (ta'ârof), from Classical Persian تعارف (ta'āruf).

Noun

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taarof (uncountable)

  1. The intricate Persian system of etiquette and good manners, emphasising extreme deference, humility, and respect, especially in politely declining to do something (quote a price on something one is selling, eat more food, etc) so that another person can talk one into it.
  2. A cultural communication style of indirect competitive flattery, generally of Middle Eastern origin.