Junemas
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English[edit]
This English term is a hot word. Its inclusion on Wiktionary is provisional.
Etymology[edit]
Blend of June + Christmas. Coined by Aldi in June 2021.
Proper noun[edit]
Junemas
- (UK, informal, historical) A Christmas-like celebration informally held in June 2021, to compensate for the loss of Christmas 2020, which could not be easily celebrated due to social distancing and other COVID-19 pandemic restrictions.
- 2021 May 10, Sophie Law, “What is Junemas? Scots gear up to celebrate Christmas in summer after covid wrecks Dec 25”, in Daily Record[1], archived from the original on 2021 May 10:
- Junemas is a campaign launched by Aldi encouraging customers to enjoy a belated Christmas celebration on June 25.
- 2021 June 25, Beth Cruse, “Aldi Junemas stock appears to be in demand at Bristol store”, in BristolLive[2]:
- Aldi Junemas stock appears to be in demand at Bristol stores. The supermarket is selling festive items this month to celebrate Junemas - or Christmas ‘round two’ - for all those who couldn’t celebrate the occasion in December due to coronavirus restrictions.
- 2021 June 27, Damon Wilkinson, “Merry Junemas! How people are celebrating Christmas in the middle of summer”, in Greater Manchester News[3], archived from the original on 2021-07-07:
- This weekend people across Greater Manchester have been celebrating 'Junemas'.
- 2021 September 30, Steffan Rhys, “Tree-mendous decorations raised a smile all year long”, in South Wales Echo, Cardiff, page 3:
- She got out her 6ft Santa, her 3ft snowman, decorated the tree in full-on festive style, and pulled on her Christmas jumper for ‘Junemas’ on June 25.
- [2023 March 14, Hannah Bartlett, “Christmas in July: What Is It & How to Celebrate”, in Jolly Festive[4], archived from the original on 2023-03-24:
- Aldi coined the phrase Junemas in June 2021, giving customers an opportunity to catch up on the missed Christmas of 2020 as they brought mince pies and pigs in blankets back to stores.]