above the fold

See also: above-the-fold

English

Prepositional phrase

above the fold

1. (newspapers) Situated in the upper half of the front page of a broadsheet newspaper, and thus more prominent, as the lower half is not usually visible when the folded newspaper is displayed for sale.
2. (web and application design) By extension, situated near the top of a web page or application screen; not requiring scrolling. See above the scroll.
3. Occupying an exclusive position of relative prominence

Synonyms

• (near the top of a web page or application screen): above the scroll

Antonyms

• below the fold
• (antonym(s) of “near the top of a web page or application screen”): below the scroll