clickstream

English

Etymology

click +‎ stream

Pronunciation

• Audio (UK)

  (file)

Noun

clickstream (plural clickstreams)

1. (computing, marketing) A profile of a user's activity in a web browser or other software, based on what is clicked.

   Synonym: click path

   • 2007 May 12, Dan Mitchell, quoting Kaliya Hamlin, “Online Ads vs. Privacy”, in New York Times‎^[1]:

     “My clickstream data is sensitive information,” she told Mr. Zaneis, “and it belongs to me.”

   • 2017, Jan Zimmerman, Deborah Ng, Social Media Marketing All-in-One For Dummies‎^[2], John Wiley & Sons, →ISBN:

     Clickstream analytics are usually monitored on an aggregate basis. Server-based clickstream analysis provides valuable insight into visitor behavior. For instance, by learning which paths users most frequently take on a site and which routes lead to sales, you can make changes in content and calls to action […]