cow-clicker

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English[edit]

Etymology[edit]

Coined by Ian Bogost in response to FarmVille winning an award for "Best New Social/Online Game" at the 2010 Game Developers Choice Awards. The win caused Bogost, a critic of the freemium model used by Zynga, to be struck with the thought: "Games like FarmVille are cow clickers. You click on a cow, and that's all you do." He subsequently developed Cow Clicker, an intentionally simplistic parody game, which itself became a surprise viral hit.[1]

Noun[edit]

cow-clicker (plural cow-clickers)

  1. (video games, derogatory) A video game that requires the player to perform repetitive tasks at certain intervals.
    • 2015, Juho Kuorikoski, Finnish Video Games: A History and Catalog, page 235:
      The plan was to offer a much deeper experience than what Farmville and rest of the cow-clickers ever could.

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