day-after recall test

English

Noun

day-after recall test (plural day-after recall tests)

1. (advertising) A method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.

   The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.

See also

• brand image
• brand linkage
• copy test

References

• The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005