deinfluence

English

Etymology

de- +‎ influence

Verb

deinfluence (third-person singular simple present deinfluences, present participle deinfluencing, simple past and past participle deinfluenced)

1. (transitive, rare) To free from an influence.
   • 1948, United States. Congress, Congressional Record: Proceedings and Debates, page 8793:

     […] Rube Goldberg devices by which we could lose friends and deinfluence people […]

2. (social media, marketing, neologism) To post material that encourages people to consume less, as the opposite of an influencer.
3. (social media, marketing, neologism) To post material that draws attention to the downsides of a particular product or service and may recommend alternatives.