focus group

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See also: focus-group

English[edit]

Etymology[edit]

Coined by psychologist and marketing expert Ernest Dichter.

Noun[edit]

focus group (plural focus groups)

  1. A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.

Translations[edit]

Further reading[edit]

Italian[edit]

Etymology[edit]

Unadapted borrowing from English focus group.

Noun[edit]

focus group m (invariable)

  1. focus group
    Synonym: gruppo di discussione