greenhushing

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English[edit]

Etymology[edit]

Blend of greenwashing +‎ hushing coined by American brand strategist Jerry Stifelman in a blog for the consulting agency TreeHugger published the 2nd of March 2008.

Pronunciation[edit]

  • Audio (Southern England)(file)

Noun[edit]

greenhushing (usually uncountable, plural not attested)

  1. A tendency of a company’s marketing to be quiet about its sustainability not to be charged with greenwashing.
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