hard-launch

English

Alternative forms

• hard launch

Etymology

From hard launch.

Verb

hard-launch (third-person singular simple present hard-launches, present participle hard-launching, simple past and past participle hard-launched)

1. (transitive, marketing) To release (a product or service) to the general public.

   Coordinate term: soft-launch

2. (transitive, informal) To announce (a romantic relationship) or reveal (one's romantic partner) in an explicit manner.

   Coordinate term: soft-launch

   • 2023 February 14, Hanna Lustig, “Emily Ratajkowski and Eric André Hard-Launched Their Relationship With a Joint Nude Instagram”, in Glamour‎^[1]:

     Emily Ratajkowski and Eric André just hard-launched their budding romance with a tasteful joint nude shared via the comedian’s Instagram on Valentine’s Day.