high-context culture

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English[edit]

Alternative forms[edit]

Etymology[edit]

Coined by anthropologist Edward T. Hall in his 1976 book Beyond Culture

Noun[edit]

high-context culture (plural high-context cultures)

  1. A culture in which communication relies heavily on context, leaving many things implied rather than explicitly put into words.
    • 2003, P. Christopher Earley, Soon Ang, Cultural Intelligence, →ISBN, page 106:
      These social and environmental cues need not be direct and easily observed; high-context cultures use the nuances of social interaction — its content and symbolism — to understand a given situation.
    • 2008, John F. Cragan, David W. Wright, Chris R. Kasch, Communication in Small Groups, →ISBN, page 145:
      Persons socialized in low-context cultures (Americans, many Europeans) are more open and expressive and may find it difficult to take the perspective of their team members from high-context cultures
    • 2010, Marieke de Mooij, Global Marketing and Advertising, →ISBN, page 71:
      To the observer, an unknown high-context culture can be completely mystifying, because symbols that are not known to the observer play such an important role.