hype cycle

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English[edit]

Noun[edit]

hype cycle (plural hype cycles)

  1. (business, marketing) The various stages in the adoption of a new technology or product.
    • 2023 October 9, Tressie McMillan Cottom, “Ozempic Can’t Fix What Our Culture Has Broken”, in The New York Times‎[1], →ISSN:
      It is hard to recall the last time a drug so excited the general public. Fen-phen in the 1990s, maybe? Viagra or Botox in the 2000s? Each had amazing hype cycles but none as explosive as Ozempic.
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