imbonimento

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Italian

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Etymology

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From imbonire +‎ -mento.

Noun

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imbonimento m (plural imbonimenti)

  1. sales pitch
  2. hype, puff

Further reading

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  • imbonimento in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana
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