institutional advertising

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English[edit]

Noun[edit]

institutional advertising (uncountable)

  1. (marketing) Advertising that promotes a company rather than the specific products or services it offers.
    • 1922, Associated Advertising:
      One might well think from reading and seeing and hearing some of the institutional advertising of some stores that these stores were fulfilling some inspired mission, instead of reflecting the growth of a town or mirroring the spirit of a community […]
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