petfluencer

English

Etymology

Blend of pet +‎ influencer

Noun

petfluencer (plural petfluencers)

1. (social media, marketing) An animal used as an influencer.
   • 2021, Penelope Rich, Cat Tales: True Stories of Fantastic Felines:

     That is why there are so many cat videos on the internet, creating cat celebrities and “petfluencers,” animals that help to sell products online.

   • 2022, Kirstie Pelling, Life's a Catastrophe:

     […] And as you all know, petfluencers are increasingly attractive to film companies.' 'Wasn't there a hairless cat in an Austin Powers film once?' someone asks.

2. (social media, marketing) A human influencer who uses an animal for this purpose.
   • 2019, Vincent J. Musi, The Year of the Dogs, page 146:

     You see, it's too late for me to become one of those 'petfluencers' – a tastemaker, babbling on about the latest trends in sundresses for coonhounds or why you should be using jewel-encrusted poop bags.