pulchronomics

English

Etymology

From Latin pulchrō +‎ economics, from Latin pulcher (“beautiful”). Presumably coined by economist Daniel S. Hamermesh.

Noun

pulchronomics (uncountable)

1. (neologism) The study of the economics related to beauty.
   • 2016 April 21, Jacqueline Granleese, “Lookism”, in The Wiley Blackwell Encyclopedia of Gender and Sexuality Studies, →DOI:

     Lookism is a growing area of research interest in economics, termed “pulchronomics”: focus being given to the need to disentangle the confounding variable of levels of productivity from pay penalty and pay premium measures.

   • 2019, David A. Buchanan, Andrzej Huczynski, Organizational Behaviour, Pearson Education Australia, page 505:

     The laws of ‘pulchronomics’ also apply to women, Attractive workers may attract more customers, so perhaps they should be paid more. Hamermesh argues that those who are unattractive should have legal protection.

   • 2021 August 13, Jung Yeun (June) Kim, Linna Shi, Nan Zhou, “CEO pulchronomics and appearance discrimination”, in Asian Review of Accounting, volume 29, number 3, →DOI, pages 443-473:

     The purpose of this paper is to research CEO pulchronomics by examining whether a beauty premium exists in CEO compensation and whether this beauty premium is justified by differences in CEO performance.

   • 2024 April, Zeev Shtudiner, Olga Shurchkov, Daniel Hamermesh, “Pulchronomics today: Advances in the economics of beauty”, in Journal of Economic Behavior & Organization, volume 220, →DOI, pages 691-696:

See also

• lookism