sex sells

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English[edit]

Proverb[edit]

The use of sex appeal is a successful marketing tactic.
- 2023 September 30, Chantal Fernandez, “Changing the formula”, in FT Weekend, Life & Arts, page 5:
  Victoria's Secret, the American retailer that once parlayed a “sex sells” strategy into a $7bn-revenue-empire of underwear, is heading back to TV screens.

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