Adpocalypse

English

Alternative forms

• adpocalypse

Etymology

ad +‎ -pocalypse

Proper noun

Adpocalypse (plural Adpocalypses)

1. (Internet slang) A series of events whereby advertisers stopped their marketing campaigns on the video-sharing site YouTube, causing YouTube to introduce stricter guidelines on video monetization.
   • 2017 December 8, Rachel Dunphy, “Can YouTubers Survive the Adpocalypse?”, in Daily Intelligencer:

     In response to the uproar, popularly called the “Adpocalypse,” the platform introduced a vague new policy of automated demonetization to appease advertisers, but they drew remarkably wide lines for the AI carrying out these changes.

   • 2020, Chandler Wright, Social Media Marketing 2019, page 89:

     However, YouTube insists that your content must be “ad friendly” if you want to monetize on it. As of 2019, YouTube has experienced three Adpocalypses, […]